A Two-Way Street

Here at the Atlantic we believe that it is important to listen carefully to the expressions of today’s and tomorrow’s business policy. Moreover, we do not believe that it is wise to listen passively.

A revolution in business thinking has been under way for the past twenty years, and as a result businessmen themselves have had to take the lead in communicating their ideas about business policy. This is not something that can be delegated. Businessmen must speak out, and they know that communication is a two-way street.

That is why there must be an exchange of thinking between the readers on the one hand and the industrialists who are trying to reach them. The areas of curiosity must be felt out and explored. There must be a flow of ideas from business to the community and from the community — from the professions, the classrooms, the laboratories, the churches — back to business.

This is something novel; but it must come. Most people take their advertisements sitting down. But business leaders need encouragement. They need to know what people think. Certainly they need the guiding and accelerating force of constructive criticism. That is why the Atlantic would like to hear from those who read the Public Interest Advertisements we are publishing.

Atlantic readers can help the users of this new technique by their letters to the publisher telling him where these Public Interest Advertisements have been most successful and where they may have fallen short.

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