Fashion Is My Business
Wise buyers know that there is a brilliant store in Dallas, Texas, which has as much influence in establishing a new fashion as any rival in Manhattan. When Neimnn-Marcus he/d a fashion show last year, twenty thousand applications for tickets had to be refused for lack of space. Stanley Marcus, executive vice-president of the company, is one of those responsible for promotion techniques which have made the store not only a powerful influence on the taste of the whole Southwest but also one of the foremost arbiters of the fashion world.