Pauline Maclaran

Pauline Maclaran is a professor of marketing and consumer research at Royal Holloway, University of London.

How the British Royal Family Became a Global Brand
It’s hard to imagine the monarchs of Saudi Arabia and Thailand selling souvenir tchotchkes in quite the same way.
Cele C. Otnes and Pauline Maclaran
October 21, 2015
Phil Noble / Reuters

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