Nothing Down and a Trip to Bermuda
With the advent of the 1957 models only a few months distant, automobile dealers are once again scrambling to find customers for the remaining '56 cars. New or used, the cars must be moved. Some of the inducements through which the dealer sets out to woo the haver and at the same time protect his own margin of profit are analyzed in the article that follows. HARTLEY HOWE has written extensively in the scientific field, and this is his first article to appear in the Atlantic.