Canned Cocktails Give Millennials What They’ve Always Desired
The perfect drink for a medium-fancy generation
Material World
The Future of Marketing Is Bespoke Everything
Personalized hair masks, facial serums, and vitamin cocktails are no longer reserved for the wealthy, thanks to technology—and data collection.
There Is Too Much Stuff
The human brain can’t contend with the vastness of online shopping.
The Only Thing You Can’t Subscribe to Now Is Stability
Today’s subscription services cover toilet paper, dog toys, and furniture. But what is lost with convenience?
Workers Love AirPods Because Employers Stole Their Walls
In the open-plan office, wireless headphones are the new cubicles.
The Mystery of Business Casual
No one knows what shoes to wear to work. Silicon Valley has an answer.
How Fancy Water Bottles Became a 21st-Century Status Symbol
There’s a reason Millennials will spend $50 on one.
The Instant Pot Will Not Solve All of Life’s Problems
Time-saving kitchen gadgets have always come with a compromise.
How Pink Salt Took Over Millennial Kitchens
It’s not healthier for you. It doesn’t technically come from the Himalayas. But pink salt’s appeal has exploded nonetheless.
Who Would Spend $17 on Toothpaste?
The luxury product’s glamorous appeal has very little to do with squeaky-clean smiles.