Watching Americans Watch Tv

A remarkable new technology may soon tell us precisely who watches television, what they watch, and for how long—and thus require a major restructuring of the way television conducts its business

By Erik Larson

About the Author

Erik Larson is an entrepreneur and former research scientist at the University of Texas at Austin, where he specialized in machine learning and natural language processing. He is the author of The Myth of Artificial Intelligence forthcoming from Harvard University Press.