Tuning in on the New Year

IN many thousands of homes the old year will be tuned out and the new one tuned in ower the radio.

They can share in the dance music, the cathedral chimes, and the festivities from far and near; listen to the voices of gifted singers and entertainers and to messages of good cheer and inspiration.

But New Year’s Eve is only one of the many occasions to which the radio lends itself today in more than five million homes.

It has come to fill a place all its own without displacing the phonograph, the piano, or anything else. Whatever its imperfections at the present time it has at least reached the stage where in countless homes it is considered indispensable.

The public realizes that the experimental days of radio are largely over and that the better receiving sets available today leave little to be desired.

The more conservative have de-

layed installing a radio in their homes until they were assured there would be no revolutionary changes. That time has now been reached— not that the radio is perfect, but that its fundamentals have been standardized and from now on it is likely that the only changes will be refinements.

The radio manufacturers whose announcements appear in this magazine are among those who have successfully passed through the many and costly troubles incident to the sudden expansion that all new and rapidly growing businesses fall heir to, and who are in the business to stay.

Wherever such announcements appear in this publication the prospective radio buyer is invited to give them special consideration. If you are interested in any particular make and no dealer is in your neighborhood to thoroughly demonstrate its qualities, drop a line to the makers or to this magazine and full particulars will be supplied promptly.

A special censorship which admits to their pages only announcements of dependable radio manufacturers is maintained by the following magazines: Atlantic Monthly, Golden Book, Harper’s Magazine, Review of Reviews, Scribner’s Magazine, and World’s Work, in conjunction with Radio Broadcast Magazine Laboratories.